Strategic Branding & Design for Beauty, Wellness + Lifestyle Brands

Build a brand that feels rooted, confident, and unapologetically you

toolkits to build or enhance your brand

Strategic branding, packaging, website design and digital assets for beauty, wellness, and lifestyle businesses ready to grow with clarity and purpose.

DBPHAIR BRANDING. Hair care guide brochure with a woman with long, straight black hair on the cover and interior pages showing additional images and hair care tips.
randing materials for Blue, including posters with a woman holding a pink perfume bottle, a smartphone displaying a campaign poster, printed documents with text, round buttons in blue, black, and white with the campaign logo, and business cards with contact information.
A black envelope with a wax seal next to a white card with the word ‘THANKS’ in capital letters and several paper clips on a light gray surface.
A promotional flyer for Lash Up LDN, a lash artistry and education salon, featuring a woman examining her eyelashes in a mirror.
A woman with long brown hair and wearing a white sleeveless top and beige pants, sitting on a white balcony with a laptop nearby, smiling at the camera with a cityscape and cloudy sky in the background.

Hello,

I’m Sofia

Your brand deserves more than a quick logo. It deserves a thoughtful strategy and design foundation that honours your vision and supports your next chapter.

At Vago, I partner with founders to craft brand identities that feel intentional and cohesive. Whether you’re launching a new concept or rebranding an existing business, I help you build the visual and strategic foundations to grow sustainably.

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Our services

Our packages are packed with tools and guidance to stay consistently on top of your branding long after our project ends.
Discover which package best suits your business needs below.

01.

Essentials Brand Package

Launch confidently with a clear, professional
brand identity rooted in strategy.

02.

signature brand package

Elevate your brand with brand identity,
packaging and social media concepts that
create instant recognition.

03.

Full brand package

Full brand experience including brand
strategy & design suite, packaging, social
media, and website design.

✅ Strategic branding for wellness brands

Our course, templates & brand assets

Digital products

For founders who want to DIY with guidance, explore our branding course, or our collection of branding templates and digital assets designed for beauty, wellness, and lifestyle businesses. Perfect for enhancing your brand presence while staying on budget.

Coming Soon!

The cover of a magazine titled 'The Great Outdoors' featuring a mountain landscape with a person hiking and a sunset sky.

‘’These Branding consultations are like counselling to me. I feel empowered, confident and full of renewed energy and knowledge.’’

Jesca Ackel, Protec

A close-up of a written translation chart showing the phrase 'What is in this image?' in English, French, Spanish, and Chinese.
A woman with wavy brown hair looking at a silver laptop, standing against a white wall with small green leaves and vines.

Ready to Build Your Brand with Purpose?

In today's fast-paced world, stories are the key to connection. Every business has a unique story waiting to be told. At Vago Designs, we delve deep into your story to craft a brand identity that truly stands out. By combining meaning, clarity, and strategic insight, we help your business build lasting bonds with your audience.
Let’s work together to develop a cohesive brand identity so you can focus on what you do best, knowing your brand resonates with confidence and purpose.