Meet CAMPAIGN BLU
An agency focused on Influencer Marketing for Top-tier brands, crafting bespoke influencer marketing strategies across Europe, the UK, and the Middle East.
INTRODUCING THE BRAND
Concept: Campaign Blu is a premium influencer marketing agency that creates impactful campaigns for top-tier brands across the UK, Europe, and the Middle East. The agency specialises in end-to-end campaign management, from strategy to execution, with a track record that includes successful projects with industry giants like L'Oréal, ASOS, and Prada.
Ultimate goal: To transform influencer marketing by promoting diversity and inclusion while delivering exceptional results.
USP: What sets Campaign Blu apart is its unique blend of professionalism, creativity, and hands-on execution. The agency works with some of the biggest names in the industry, offering bespoke solutions tailored to each client's specific needs.
Target audience: Premium brands seeking innovative influencer marketing campaigns that drive engagement and deliver results.
Brand Adjectives: Professionalism, Quality, Confidence, Authenticity, Inclusivity, Collaboration. Trustworthiness, Achievement
Tone of Voice: Professional, Modern, Smart, Straightforward, Elevated
BRAND DESIGN
Moodboard & Colour palette
Logo Suite
The logo offers a design effective and bold, fitting within this market with a competitive edge.
THE BRAND’S LOOK
The launch
The main objective of the launch day was to commemorate Lola's birthday by unveiling Campaign Blu. To ensure a strong start, we collaborated with Honed Films to produce a unique video that would mark the beginning of this new chapter for her business. With more than 19k views across Instagram and LinkedIn, the launch day proved successful, sparking authentic interest in Campaign Blu.