Meet Crownsigned
Redefining elegance in women through a diverse collection of raw hair extensions and wigs.
INTRODUCING THE BRAND
Concept: Crownsigned offers a diverse product range or hair extensions and wigs, from bundles to customisable wigs, emphasising a premium client experience.
Ultimate goal: To ensure that every product delivered aligns with the promised high standards in quality, creating timeless hair that empowers women to express their authenticity.
USP: The unwavering quality of the products and a very affordable price point + the ability to fully customise the products with different styles and colours.
Target audience: Powerful women who exude sophistication and self-assurance and who view their hair as a canvas for self-expression.
Brand Adjectives: Reputation, Service, Trustworthy, Professional, Bold
InspiringTone of Voice: Emotional, Professional, Caring, Respectful
BRAND DESIGN
Aesthetic direction
Logo Suite
The logo offers a design that blends a classic touch with a modern look. The goal was to combine two styles to create something distinguished, with a slightly regal look that could represent a crown of beauty.