Meet LASH’D UP LDN
A beauty brand bringing you qualified, safe, insured & trained services specialising in Lashes & Brows Artistry and Education.
INTRODUCING THE BRAND
Concept: Lash'd Up Ldn, epitomises excellence in lash extensions services and products. Rooted in the belief that every individual deserves to adorn themselves with confidence, the brand draws inspiration from the idea that each client's eyes are a canvas for beauty and self-expression.
Ultimate goal: To ensure that every lash extension service exceeds expectations, adhering to the highest standards of quality and craftsmanship, and empowering clients to embrace their unique beauty with confidence.
USP: Offering premium lash extension services at accessible price points, the brand's emphasis is on customisation, allowing clients to express their unique style and personality through tailor-made lash designs.
Target audience: Clients who view their eyes as a focal point for self-expression and empowerment.
Brand Adjectives: Resilience, Quality, Confidence, Knowledge, Beauty
InspiringTone of Voice: Respectful, Feminine, Knowledgeable, Trustworthy
BRAND DESIGN
Moodboard & Colour palette
Logo Suite
The logo offers a design that is modern, bold and edgy. The goal was to connect the letters MxN to create a monogram that could be placed on the frames.
THE BRAND’S LOOK
The launch
To celebrate the relaunch of Lash’d Up LDN, we created a series of collaborative posts between Vago and Lash’d Up LDN Instagram profiles. With over 13k post views, these posts signalled a great digital launch for the brand, asserting their place in the beauty market even further.