Sakina Najmi Coaching

A business dedicated to coaching individuals and teams, empowering them to reclaim their power and consciously create the life and career they deserve. With expertise in science and neuroscience, the coaching approach helps people and organizations find the inner tools to be the best version of themselves and achieve growth.

The project aims to create a distinctive visual identity for Sakina, showcasing a professional brand that has scientific depth and is focused on providing tools for growth. The brand's colour palette exudes trust, knowledge, confidence, harmony, growth, and loyalty, with the use of two different gradients - a lighter one for client-facing and training materials such as the website or presentations, and a darker one for materials owned by the trainees, such as notebooks or a client portal. The logo is minimal yet modern and bold, creating an overall consistent look that quickly identifies the brand across multiple social media and marketing channels.

Materials developed

Brand Identity Design, including Logo Suite and multiple brand assets, such as Social Media Mock-ups, Presentations, Brochures, Business Cards, Email footers + Website Design.

BRAND BOARD

The project