How to grow your Brand in 5 steps.
This is where you are: you’ve got an amazing business idea, something that’s really going to take the market by storm. You’ve done your homework and you know there’s a gap in the market that you can fill. So, what’s next? How do you make sure your brand stands out and leaves a lasting impression on your customers?
This is where Brand Strategy comes to play!
Want to make the most of these 5- steps? Download the full guide for a lot more tips.
First, let’s get real for a second. You might not be the next big thing like Coca-Cola (yet!), but you’re definitely not just trying to blend in with all the other products out there. So, how do you turn your awesome business idea into a brand that people will remember and love?
You develop a strategy somewhat like this:
1) You unfold your business’ true foundation and purpose.
2) Then deepen your business values and goals.
3) Build a Brand Identity that translates those values.
4) Put tangible actions in place to brand your message into the public conscience.
But how do you actually develop this journey?
This is the reason why I created a simple 5-step Brand Strategy Guide. To help business owners put a plan in motion to:
1) Get clarity on their business brand strategy and identity.
2) Learn how to articulate their offer in a way that converts.
3) Position themselves and their product effectively.
This is how it works:
STEP 1- Discover your brand purpose
Find the reason your business exists, beyond making a profit. And identify the impact and contribution your business can have on your audience. This is a highly important step to help you:
- Identify a set of values and goals your brand represents
- Translate this information into your brand identity
- Develop your communications and operations plan to reach your audience
- Make people engage with your vision and buy from you.
STEP 2- Develop your brand audience
Understand the ins and outs of your target audience. Now that you have clarity on your mission, and how you want to impact others, it’s time to define who the ‘others’ are. Focus on finding patterns, behaviours, and variables of your target audience. Then center your offer around them.
STEP 3- Conduct competitor research
Do an in-depth analysis of competitors. This will enable you to:
- Identify gaps, areas of opportunity, and key differentiators to position your brand
- Claim the space you want to own in the minds of your customers
- Understand your market’s consumer behaviour, including how your audience buys, and what motivates them to come back.
STEP 4- Define your brand voice
Specify the appropriate tone of voice to address and motivate your audience. Remember that how you address your audience, tell your story, and communicate your offer should be consistent (and relatable!). This will be a key factor to build a Brand that lasts.
STEP 5- Create a brand message & story
Your brand is all about how your customers perceive your business. Now that you know how to address your audience, it’s time to craft a clear and impactful message that captures the hearts and minds of your audience.
Last thoughts
Ultimately, a well-crafted brand strategy can help you build loyalty and trust with your customers. By blending old-fashioned planning with forward-thinking, you can create a powerful brand that resonates with your audience. While there are many factors to deepen within your business strategy, these 5 steps can be a great place to start.
Is there more to it? Yes, each of these steps needs a much deeper, attentive look. There are a lot more questions to ask and dots to connect, and you can find some of these questions in this guide.
And remember…
Even the best brands make mistakes as they evolve. But with the help of strategy as your trusty sidekick, you can avoid common pitfalls and keep your growth on track. So give it a try. Grab the free guide and start crafting a brand strategy that works for you.
